In reality, he was in reality a democratic leader who treated captives relatively humanely. Keenly aware that few people would want to cross swords with a maniac who stuck lit cannon fuses in his face, Blackbeard created a persona so outrageously fearsome that his victims would simply surrender, rather than put up a fight. Possibly the most legendary and recognisable pirate of all time, Edward "Blackbeard" Teach wasn't so much a savage sea-terrorist as he was an object lesson in the importance of branding.
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